Desk research shows trends. Real conversations reveal intent.
Desk research shows trends.
Real conversations reveal intent.
With a background spanning B2B sales, business growth, customer engagement and strategic research, I work with organisations that need clear insight; not just more data.
Independent commercial insight from real conversations
I help businesses understand customers, markets and opportunities through thoughtful research, commercially focused analysis and practical sales mentoring.
With a background spanning B2B sales, business growth, customer engagement and strategic research, I work with organisations that need clear insight; not just more data.
I help businesses understand customers, markets and opportunities through thoughtful research, commercially focused analysis and practical sales mentoring.
Business development support
Aligning sales and marketing strategies
Insight reporting and strategic recommendations
Commercial and market insight
Qualitative interview-based research
Customer and competitor research
Customer perception and positioning analysis
“
Fiona showed a deep understanding of both our industry and our objectives for this research project. Her interview technique was professional and effective, resulting in excellent insight and business recommendations.
CR, CEO Events
“
As a start-up business, we needed to position ourselves correctly in a competitive marketplace prior to commercial expansion. Fiona’s ongoing help has been invaluable in developing a sales strategy that aligned with our marketing activity.
PW, Founder Tech
“The most important thing in communication is hearing what isn’t said.”
Peter Drucker